There’s more to copy than seamless writing.

It must be driven by a keen sense of a brand; a deep understanding of consumers and business objectives; innovating strategies and concepts that get results; and crafting resonant messaging and stories to improve customer acquisition and retention.

And the difference between achieving success rather than failure? Having a proven, award-winning senior copywriter, brand strategist, and editor on your side.

With 12 years of developing interactive, video, and print marketing communications for global Fortune 100 and 500 giants, my passion for brand storytelling still thrives. Whether it’s direct-response e-mail for 15 million Disney moms or HP enthusiasts, persuasive campaigns for 30 million of Bank of America site users, or engaging web copy for affluent American Express® Cardmembers, all content is precise, brand centric, and relationship building.

 
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“Heather is an exceptionally sharp writer. She works quickly yet effectively at creating crisp, targeted copy that achieves intended results. Her talent as a writer is matched only by an unparalleled work ethic, always going to extra lengths to ensure a job is achieved correctly and completely. Heather is also a pleasure to work with, imbuing the workplace with her likable character and also eliciting the best performances from her colleagues.”

Jeffrey B., Director of Business Development

“My experience working with Heather Marcroft was …well … AMAZING! She served as the chief writer on many of my high-profile online projects for Disneyland. I strongly recommend her ability to not only provide but also to manage content for print, video, and interactive spaces. She will not only exceed your expectations but make you think in new and creative ways.” 

Dave K., Manager of Internet Strategies and Business Management